Standard investment evaluation methodologies don't work well with new technologies. How do you decide how much to invest in AI?
Because important assets are not on the balance sheet there is a serious risk of underinvestment. What steps can management take to protect them?
Requiring ROI calculations on investments that are unquantifiable means desirable investments are less likely to be made.
Financial assets are on the balance sheet, but assets that can't be quantified, such as a logo, are not. This leads them to be undervalued
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